Leggo My Logo

Everybody is different, How different am I?

Everyone is special, and different, and blah blah blah. However,
there are certain topics where most of the population can be
generalized. I fall into the majority, the majority of the time.
For the 18-34 year old demographic, I am your typical Californian
male. I enjoy music, drinking, food, attractive girls, and most of
all computers.

I love logos. We all do.

Most of my clothing is designed around some company logo. Puma
shirt, Adidas shoes, Volcom belt, Quicksilver Beanie, Kenneth Cole
jacket, Hurley blue jeans, Lucky Brand boxers… a simple Saturday
afternoon outfit. But there’s more to this outfit. The logos!

The leaping puma gives me an urban underground party-goer feel


Brown Superstar Adidas shoes yield a retro-hipsterness vibe.


A red Volcom belt proves I’m down with the new, younger trends –older yet still hip.


That Quicksilver beanie shows my old-skool-ness. I was there during
quicksilver’s hay day.


My Kenneth Cole jacket shows that I can afford to buy stuff at Macy’s.


Acid washed Hurley brand blue jeans displays the fact that I did or
still do skateboard and snowboard.


Lucky Brand boxers, although only people at the Laundromat will ever
see these boxers and I won’t be wearing them when they do, show that
I can afford to spend money on boxers that display the logo of a
‘brand name’ company. (They also have a tag that says “lucky you”
sewn on the inside of the button up fly.)


My clothing displays 7 logos, all of which I wear proudly. I like
the logos; Adidas’s timeless flower, the sleek puma, and Lucky’s
clover all draw me in with their mystery and coolness.
Clothing brands is my example.

What wears who (or vice versa if
you’re of that mindset) is not my focus today.

Instead I’m
dissecting logos in general. Because IMHO (internet chat slang for
In My Humble Opinion) a logo makes or breaks whoever it represents.
To me logos are the physical appearance. People are judged solely on
how they appear, hence my brand name descriptors earlier noted. An
establishment or company doesn’t have a physical appearance, their
logo is their appearance. I judge these places simply by looking at
their logo. Since I fall into the majority, I’m assuming that
everyone else does this as well.

Let’s pull an example for this one. Tacos.
Here are three taco shop logos that I found on the net, without
looking at the menu, restaurant, location, or prices I bet you’ll
judge which place is a sit down, which place is quick and cheap, and
which place I would never be caught dead eating Mexican food in.


It’s a proven fact, that when I’m in a new town searching for food, I
will be drawn towards a cool logo above the door instead of “Taco
Shop” in block red letters.
I’m not limiting this to taco shop logos, all logos. I wanted to
work for Caterpillar because I liked their CAT logo. I don’t like
the Green Bay Packers because I find the green ‘G’ just doesn’t do it
for me. The Rolex crown logo is much more attractive than white
letters that spell casio.


To those who say “looks don’t count” should be blinded, and then
asked that same question. Looks do count, everything counts.

wash your hands?

i was out on friday night. hip-hop, ya don’t stop, dance until the something –op. going out to a hip-hop club is fun, but not that much fun. i like house music better. i’m a self diagnosed closet case music nazi. i really dislike hip hop clubs to be quite frank. but my friends enjoy it, and if they are having fun, so am i.

while visiting this hippity hopping extravaganza i found myself waiting in line to utilize the facilities. i usually drink a few extra drinks at hip hop clubs in order to repress my inner dj critic and enjoy the evening. there was a urinal to the left, sink in the middle, and to the right, a broken door stall with a toilet obviously was missing a sign that said “try not to make it in”.

the guy to the right was finished, did his little shake, zipped up, and left. i took his spot and started my business. the urinal user up and left and was replaced by another hip hopper. i finished, and started washing my hands. the second urinal user left just before i turned around to find that this no-door bathroom lacked means to dry one’s freshly washed hands. no paper towels, and no hot air dryer thingy.

in the time it took me to use the restroom and wash my hands, 4 other guys had used the bathroom and left sans washing their hands. club milk has no doors on the restroom, but in all the other restrooms i’ve been to, they have doors. those doors have handles that everyone touches. in my brief experience where 4 of 5 men didn’t wash their hands, i would have basically grabbed all their germs/diseases/bogusness when opening the door.

i recall a comic sketch, i don’t recall who the comic was, who asked the question: why wash your hands after going to the restroom? his point was that after the shower, his little soilder didn’t see anything but the inside of his tide fresh boxers. whereas his hands were touching shoes, door knobs, car handles, and many other dirty objects. with these unclean hands you go and touch your clean, most unexposed part of your body? and then you are supposed to wash your hands?

his point was pretty funny. but i did a bit of research online and found out that disease can spread due to lack of washing hands. different grody things can happen when people don’t wash their hands, and it isn’t pretty.

i always wash my hands. would i be writing this if i didn’t? i have to confess, it’s not because i’m afraid of dirty hands or spreading disease. i have clammy hands. and washing them every once in a while feels nice. i don’t take special trips to the bathroom just to wash my hands, unless i’m going to eat at a restaurant that has finger foods.

women are way more likely to wash their hands when going to the restroom. if i was a girl i’d feel a dirty gross feeling after visiting a public restroom, and most likely run to the faucet to wash my hands. women have to actually touch the restroom, yet us men don't normally come into contact with the public toilets.

regardless, i’m going to think twice before shaking someone’s hand from now on, especially at club milk.

i wrote this on LIVEdigitally, a site that i've been writing for since early march, it started out for them, then turned into something for high-entropy. and it ended up on both.


‘The music industry’. Enter that string of words into my brain’s thesaurus and I’d spit out: evil, greedy, selfish, money hoarding animals that have made me suffer therefore now it’s their turn.

I fantasized about a driver’s license in 1994, a year before I turned 16, so I would be able to drive to the different Warehouse Music stores in order to browse through the used CD sections. Paying $17.99 for a new CD was near impossible living off of $20.00 per week for lunch and allowance, used CDs were half the price but availability was issue.

The fact that those CDs I poured my high school savings into contained only 2-3 enjoyable tracks bundled in between ‘filler’ songs, often left me with a sour taste in my mouth. The late 90’s was ‘The Music Industry’s’ hay day, funded by suckers such as yours truly. Come to think of it, from the dawn of recorded audio until Napster, was the Music Industry’s hay day.

P2P (peer to peer) file-sharing, pioneered by Napster and followed by a slew of others such as Morphious, Limewire, WinMx, Kazaa, BearShare, etc…, put up a huge middle finger to $17.99 CDs and the record labels who took advantage of me. I downloaded songs day and night, skipping class to find a song that I had only heard once

my my my



i was talking to a friend about benny and joon, the movie. i have never seen it, but i know two very important aspects now. johnny depp is in the movie, and he has a cane.

those two bits of information i had not known prior to my friend telling me that he has the cane. he has the actual cane that mr depp used during the filming of benny and joon.

that’s just cool, movie props are great. i know thousands of geeks that would love to get their hands on the light sabre that luke used during the empire strikes back, ok even i’d like to have that.

as soon as he told me that he has the cane, i thought about what movie prop i would just love to have. the answer popped out in my head like a cartoon lightbulb appears in the comics.

i want willy wonka’s hat.

i wouldn’t wear the hat that gene wilder immortalized, well maybe around the house for a few days. i would just like to have that hat. willy wonka and his chocolate factory can be wrapped up in that weird fuzzy chocolate flavored hat.

maybe i thought about this because in the beginning of the movie, willy wonka walks with a cane –that’s my second most wanted prop, so i could have a cane duel with my friend.

don't worry be happy

happiness comes in spurts. regardless of who you are, everyone gets the same amount. rich people, poor people, single people and happily married with 2.5 kids and a dog people… each and every one of them get just as many happiness feelings each day.

happiness is an instantaneous feeling. happiness shows up, lifts your spirits, and then leaves you as quickly as it came. happiness doesn’t occur over an extended period of time.

now, being content is a different story.

i see struggle everywhere, struggle and dis-content. at the grocery store i notice a clerk’s defeated eyes continuing a life of struggle. as i hand three dollars to the booth attendant i see struggle and dis-content in his face. sitting on a packed bus i observe and see very few people content with their lives. i am not mistaken those who just experienced one of their ‘happy moments’ for content people. the difference is subtle yet apparent.

i have discovered my quest: contentness, the absence of struggle.

its not easy. so tough that its too hard for most people to find, instead they band-aid their misery with something that half fills the void, those jolts of happiness. it’s enough to get by.

i'm not everybody, i'm that minority breed of human being who sees the attainable and pursues it until i die or succeed. repeat, it’s not easy, but nothing of worth is.

look down, move foreword, and keep the end result focused in your sights.

i've been searching for the content/struggle-free feeling all along, i just didn’t realize what set me apart from the rest.

what exactly do i mean when i say ‘feel content with my life’? my life is not all about one thing, or one person, or one place. it’s a package deal, one item does not give the contentness that i yearn for. i also need the job of my dreams, the home of my dreams, the kids of my dreams… the life of my dreams. life is made up of multiple entities, i strive to attain all of the ones i admire.

all of these aspects shall be poured together, add some ice, shake, and filter for the perfect mix. let’s call this drink, content. goal achieved.

I've been neglecting my blog, and she hates me for it. Nobody visits anymore, nobody comments either, and it's all my fault.

Someday I'll redeem myself to /hunger, but as of now I'm closer to being a deadbeat dad than anything. In hopes to revive my site I decided to post a pic of someone that I haven't seen in far too long. I feel that others haven't seen her either so here she is, the sight for sore eyes. nancy =)

girls are catching up

my roommate told me in a casual conversation “girls are catching up”, it stuck in my mind.

girls are catching up to what? what did she mean? and it hit me like a ton of bricks, dropped off the empire state building, and landing on a bike with no seat. ah ha! *points to the sky* girls are catching up.

with a little bit of time and space bending and we find ourselves back to the 50’s. women wearing plaid dresses, men working in suits, every family has a single income, the leave it to beaver-type household. a man is a man, he works and his wife cooks, cleans, and raises the children. women need to learn the household duties, and look pretty. men have to make the money, put that food on the table.

a man able to provide, and a pretty woman who can cook is the 1950’s formula for happiness.

women aren’t there anymore, women are men now. women make more money than men, women are ceo’s, managers, directors, women are your boss. a woman does not need to search for her provider anymore, she is it. women are independent today, they can pay for themselves, and in some cases, others.

women haven’t dropped the expectations conjured up in the 50’s. a woman actually thinks if herself as a degenerate if she cannot cook gourmet cuisine. this is not uncommon, yet that the same woman manages a group of 10 in a high tech consulting firm.

women wear uncomfortable shoes and revealing clothes, along with makeup (which is not cheap). men keep with their simple suits and jackets. these independent women aren’t in search for a provider, they are searching for a trophy. the former trophy is now a trophy hunter.

metrosexuals, and queer eye for the straight guy are huge because of this. women can afford to be picky when choosing a man. boys, we have to take a bit better care of appearance if we want one of these new breeds of women. i see it starting with men ‘caring’ more about their styles and appearance. am i forecasting that men will be wearing makeup in the near future? who knows, but in 20 years if mac for men is the hottest thing don’t say i didn’t call it.

after realizing this i think i’ll start cutting my hair every 2 months instead of every 4.

i’m just everybody


everyone on myspace.com or friendster.com has a dj profile pic. if they’re not a dj then they are a lead singer or a guitarist. being involved in music gets the girls.

speaking about the girls, if i was a girl i’d have a studio pic or 12 of me for my myspace/ friendster/ orkut/ iprocrastinate/ etc profile pic.

while mixing i usually look at my reflection in the record and think, this would be a cool picture. so the other day i went and captured the moment. i must say i haven’t seen this done before although i’m sure it has been.

i feel like it’s 1998 and i just got a pair of those nike air jordan’s that everyone had 4 years before me. i’m late but i’m comin up.

roomates and 26 years

one sentence, perfect timing, perfect tone, makes living with roommmates that more enjoyable.

"damn, french laundry and shit" -ka'le

my onions-mushrooms-hotdogs with pepper over rice.

i'm turning 26 tomorrow. tonight's agenda:
"celebrating" with a few friends at the element lounge. my bday wish is to flash back one year ago, and do my #25 birthday party all over.

let's reminisce:

-beautiful san diego weather
-persian food feast with my family and friends,
-hundred dollar bottle of scotch,
-live musical performers
-drunk parents
-bar hopping in gaslamp ($400.00 worth)
-friends travelled hours for the event
-and to top it off, the night prior was spent in la hopping venues with a different handfull of friends.

this year is different, a few corny cards in the mail compliments of the most important girls in my life have kept me in high spirits.

twenty six is here and i'm ready for it. i'll be eating/cooking french laundry style more often now that i'm approaching my late twenties.

26 times

i was asked "how old are you" yesterday. i answered "26". twenty six was a farce, i'm still 25... for 4 more days.


i want my birthday to pass undetected this year. better yet, post pone my bday for 6 months or so. i feel that celebrating after all of my time-wasting and procrastination just won't taste as sweet.

i also saw a man holding a cardboard sign that said "today is my 30th birthday and i'm homeless. please help." i didn't help him because at the rate i'm going... i will be him in 4 years.

there's only one thing to do in a situation like this: take a self portrait!!